2 options
Marketing, the firm's viewpoint / Schuyler F. Otteson, William G. Panchar [and] James M. Patterson.
Lippincott Library HF5415 .O83 1964
Available
LIBRA HF5415 .O83 1964
Available from offsite location
- Format:
- Book
- Author/Creator:
- Otteson, Schuyler F. (Schuyler Franklin), 1917-
- Series:
- Macmillan marketing series.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xiii, 718 pages : illustrations ; 25 cm.
- Place of Publication:
- New York : Macmillan, [1964]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 7006648
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.