Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.

Format:

Book

Author/Creator:

Chambers, Jason.

Contributor:

University of Pennsylvania. Press.

Language:

English

Subjects (All):

Advertising--United States--History.

Advertising.

United States.

History.

African American consumers.

African Americans and mass media.

African Americans in advertising.

Genre:

History.

Electronic books.

Physical Description:

1 online resource (322 pages :) : illustrations, portraits, facsimiles

Other Title:

African Americans in the advertising industry

Penn Press e-books.

Place of Publication:

Philadelphia, Pa. : University of Pennsylvania Press, [2008]

System Details:

Mode of access: World Wide Web.

text file

Summary:

"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--BOOK JACKET.

Contents:

Introduction

1. The rise of Black consumer marketing

2. The Jackie Robinsons of advertising and selling

3. Civil rights and the advertising industry

4. Affirmative action and the search for white collars

5. The golden age

Epilogue

Notes

Index

Acknowledgments.

Notes:

Includes bibliographical references (pages [273]-306) and index.

Other Format:

Print version: Chambers, Jason. Madison Avenue and the color line.

ISBN:

9780812203851

0812203852

OCLC:

802058520

Access Restriction:

Restricted for use by site license.