Fashion myths : a cultural critique / Roman Meinhold ; (translated by John Irons).

Format:

Book

Author/Creator:

Meinhold, Roman.

Series:

Cultural and media studies

Language:

English

Subjects (All):

Fashion--Philosophy.

Fashion.

Fashion--Sociological aspects.

Philosophy.

Physical Description:

166 pages ; 23 cm.

Place of Publication:

Bielefeld : Transcript, [2013]

Summary:

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such "meta-good" (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the way in which fashion operates. Book jacket.

Contents:

A critical inquiry into fashion 9

Fashion as a philosophical topos - a historical prelude 10

Key question, method and structure 14

The fashion concept of proletarized luxury clothing 19

Ancestors of fashion: Natural rhythms, trends, costumes 24

Pseudo-reincarnation via re-wrapping: 're-in-vesti-nation' 28

Fashion myths - meta-goods in marketing and advertising 29

Philosophic-anthropological implications of fashion 37

Pseudo-tragedy 37

Melioration 67

Reinvestination 78

The ideal-typical incarnation of fashion: The Dandy as 111

Staging artist 114

Aesthete 118

Enemy of old age 126

Implications of fashion: desiderata of life as an artwork 133

Individual existence as entelechy in the social context 136

Melioration by means of ascesis 141

Philosophy of death and the art of dying 145.

Notes:

Includes bibliographical references.

ISBN:

3837624374

9783837624373

OCLC:

860698377

Publisher Number:

99957871266