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Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
JSTOR Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Shields, Vickie Rutledge.
- Language:
- English
- Subjects (All):
- Gender identity in mass media.
- Advertising.
- Semiotics.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xvi, 206 pages) : illustrations
- Other Title:
- Penn Press e-books.
- Place of Publication:
- Philadelphia : University of Pennsylvania Press, [2002]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
- Contents:
- 1. Theory and method
- 2. Stereotypes and body parts : advertising content
- 3. What do ads teach us about gender
- 4. Signs of the times : a semiotics of gender ads
- 5. Weighing in and measuring up
- 6. Elizabeth's story
- 7. Differences within gender : manufacturing distance
- 8. Interventions and changes
- 9. Final thoughts.
- Notes:
- Includes bibliographical references (pages 187-195) and index.
- Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.
- Description based on print version record.
- Other Format:
- Print version: Shields, Vickie Rutledge. Measuring up.
- ISBN:
- 9780812204025
- 0812204026
- OCLC:
- 606679557
- Access Restriction:
- Restricted for use by site license.
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