Wired TV : laboring over an interactive future / edited by Denise Mann.

Format:

Book

Contributor:

Mann, Denise, editor.

Language:

English

Subjects (All):

Television broadcasting--United States.

Television broadcasting.

Social media.

Interactive television.

United States.

Interactive television--United States.

Social media--United States.

Mass media--United States.

Mass media.

Physical Description:

viii, 296 pages : illustrations ; 23 cm

Other Title:

Wired television

Place of Publication:

New Brunswick, New Jersey : Rutgers University Press, [2014]

Summary:

This collection looks at the post-network television industry's heady experiments with new forms of interactive storytelling-or wired TV-that took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter. Wired TV addresses a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling, to the production inefficiencies that continue to dog network television, to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, the book elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus-including Lost, The Office, Entourage, Battlestar Galactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition. What's next for the future of the television industry? Stay tuned-or at least online. Book jacket.

Contents:

Introduction: When television and new media work worlds collide / Denise Mann

Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson

In the game: the creative and textual constraints of licensed videogames / Jonathan Gray

Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker

Labor of love: charting The L word / Julie Levin Russo

The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann

Post-network reflexivity: viral marketing and labor management / John T. Caldwell

Fan creep: why brands suddenly need "fans" / Robert V. Kozinets

Outsourcing The Office / M.J. Clarke

Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook

Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez

The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins.

Notes:

Includes bibliographical references and index.

ISBN:

9780813564548

0813564549

9780813564531

0813564530

OCLC:

840803767