Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam.

Format:

Book

Contributor:

Wang, Youcheng.

Pizam, Abraham.

C.A.B. International.

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Tourism--Management.

Genre:

Electronic books.

Physical Description:

1 online resource (pages cm)

Place of Publication:

Cambridge : CAB International, [2011]

System Details:

text file

Summary:

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Contents:

Part I Destination Marketing and Management: Concepts, Structures and Policies

1 Destination Marketing and Management: Scope, Definition and Structures / Youcheng Wang Wang, Youcheng 1

2 Destination Planning and Policy: Process and Practice / John Jenkins Jenkins, John, Dianne Dredge Dredge, Dianne, Jessica Taplin Taplin, Jessica 21

Part II Destination Marketing: Understanding Consumer Decision Making

3 Travel Motivation, Benefits and Constraints to Destinations / Philip L. Pearce Pearce, Philip L. 39

4 Traveller Decision Making: The Experientialist Stance / Drew Martin Martin, Drew, Ercan Sirakaya-Turk Sirakaya-Turk, Ercan, Arch Woodside Woodside, Arch 53

5 Destination Information Search Strategies / Dogan Gursoy Gursoy, Dogan 67

6 Experiential Consumption and Destination Marketing / Andrew R. Walls Walls, Andrew R., Youcheng Wang Wang, Youcheng 82

Part III Destination Marketing: Research, Branding and Image Communication

7 Destination Marketing Research: Issues and Challenges / Muzaffer Uysal Uysal, Muzaffer, Rich Harrill Harrill, Rich, Eunju Woo Woo, Eunju 99

8 Destination Branding and Positioning / Ash D.A. Tasci Tasci, Ash D.A. 113

9 Destination Image Development and Communication / Amir Shani Shani, Amir, Youcheng Wang Wang, Youcheng 130

Part IV Destination Product Development and Distribution

10 The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca / Richard Butler Butler, Richard 149

11 Distribution Channels in Destination Marketing and Promotion / John Kracht Kracht, John, Youcheng Wang Wang, Youcheng 165

12 Destination Marketing Systems: Critical Factors for Functional Design and Management / Youckeng Wang Wang, Youckeng 184

13 eTourism: Critical Information and Communication Technologies for Tourism Destinations / Dimitrios Buhalis Buhalis, Dimitrios, Daniel Leung Leung, Daniel, Rob Law Law, Rob 205

14 Web 2.0, the Online Community and Destination Marketing / Peter O'Connor O'Connor, Peter, Youcheng Wang Wang, Youcheng, Xu Li Li, Xu 225

15 Events and Destination Management / Graham Brown Brown, Graham, Leo Jago Jago, Leo, Laurence Chalip Chalip, Laurence, Shameem Ali Ali, Shameem, Trevor Mules Mules, Trevor 244

Part V Managing Stakeholders at Destinations

16 Collaborative Destination Marketing: Principles and Applications / Youcheng Wang Wang, Youcheng 259

17 Tourism Development and Destination Community Residents / Claudia Jurowski Jurowski, Claudia 284

Part VI Safety and Crisis Management at Destinations

18 The Importance of Safety and Security for Tourism Destinations / Galia Fuchs Fuchs, Galia, Abraham Pizam Pizam, Abraham 300

19 Destination Crisis Management / Lori Pennington-Gray Pennington-Gray, Lori, Abraham Pizam Pizam, Abraham 314

Part VII Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities

20 A Model of Destination Competitiveness and Sustainability / J.R. Brent Ritchie Ritchie, J.R. Brent, Geoffrey I. Crouch Crouch, Geoffrey I. 326

21 Destination Management: Challenges and Opportunities / Alan Fyall Fyall, Alan 340.

Notes:

Description based on print version record.

Other Format:

Print version:

ISBN:

1845937627

9781845937621

128326773X

9781283267731

OCLC:

766417215

Publisher Number:

9786613267733

Access Restriction:

Restricted for use by site license.