The business and management of ocean cruises / edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.

Format:

Book

Contributor:

C.A.B. International.

Vogel, Michael.

Papathanassis, Alexis.

Wolber, Ben.

Language:

English

Subjects (All):

Ocean travel--Management.

Ocean travel.

Cruise lines--Management.

Cruise lines.

Cruise lines--Economic aspects.

Management.

Genre:

Electronic books.

Physical Description:

1 online resource (xvi, 275 pages) : illustrations, maps

Place of Publication:

Wallingford, Oxfordshire ; Cambridge, MA : CABI, [2012]

System Details:

text file

Summary:

This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.

Contents:

The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann

Development of the cruise industry structure : the supply side / Borislav Bjelicic

Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann

Impacts of cruising / Edward W. Maning

Cruise line strategies for keeping afloat / Sven Gross and Michael Lück

Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis

Cruise lines' purchasing and logistics management / Simon Veþronneau and Jacques Roy

Human resource management in the cruise industry / Philip Gibson and Celia Walters

Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand

Pricing and revenue management for cruises / Michael Vogel

Cruise packages / Grenville Cartledge

Cruise product development / Steffen Spiegel

Itinerary planning / James Henry

Shore-side activities / Wendy R. London

Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim

Hotel operations management on cruise ships / Ben Wolber

Food and beverage operations / Grenville Cartledge

Safety and security management / Sarah Neumann and Andreas Ullrich

Cruise ship marine operations / Simon Veþronneau

Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Business and management of ocean cruises.

ISBN:

1-84593-845-3

OCLC:

768343952

Access Restriction:

Restricted for use by site license.