Connected viewing : selling, streaming, & sharing media in the digital era / edited by Jennifer Holt and Kevin Sanson.

Format:

Book

Contributor:

Holt, Jennifer, 1968-

Sanson, Kevin.

Language:

English

Subjects (All):

Multimedia communications.

Mass media.

Social media.

Physical Description:

x, 265 pages ; 24 cm

Place of Publication:

New York : Routledge, 2014.

Summary:

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technology infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. This book contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers a divers set of methods and perspectives for studying this critical moment in media culture.-- Publisher description

Contents:

Pt. I, Industry structures and strategies :

Regulating connected viewing: media pipelines and cloud policy

Second-screen theory: from the democratic surround to the digital enclosure

Windows into the digital world: distributor strategies and consumer choice in an era of connected viewing

The personal media collection in an era of connected viewing.

Pt. II, Technology and platforms :

Beyond piracy: understanding digital markers

Transparent intermediaries: building the infrastructure of connected viewing

American media and China's blended public sphere

Online distribution of film and television in the UK: behavior, taste, and value.

Pt.III, Content and Engagement :

Connected viewing , connected capital: fostering gameplay across screens

Connected viewing on the second screen: the limitations of the living room

Streaming U: college students and connected viewing

The contours of on-demand viewing.

Notes:

Includes bibliographical references and index.

ISBN:

9780415813570

0415813573

9780415813600

0415813603

OCLC:

854285744