Buying into the regime : grapes and consumption in cold war Chile and the United States / Heidi Tinsman.

Format:

Book

Author/Creator:

Tinsman, Heidi, 1964-

Series:

American encounters/global interactions

Language:

English

Subjects (All):

Grape industry--Chile.

Grape industry.

International economic relations.

Chile--Foreign economic relations--United States.

Chile.

United States--Foreign economic relations--Chile.

United States.

Physical Description:

xi, 363 pages : Illustrations ; 23 cm.

Place of Publication:

Durham : Duke University Press, 2014.

Summary:

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile's economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities-appliances, clothing, cosmetics-flowing into Chile, and how this new consumerism influenced gender relations as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early twenty-first century, Americans may have been better informed, but they were eating more grapes than ever. Book jacket.

Contents:

The long miracle : collaborations in the Chilean fruit industry, 1900-1990

Fables of abundance : grape workers and consumption in Chile

The fresh sell : marketing grapes in the United States

Boycott grapes! challenges by the United Farm Workers and the Chile Solidarity Movement

Not buying it : democracy struggles in Chile.

Notes:

Includes bibliographical references and index.

ISBN:

9780822355205

0822355205

9780822355359

0822355353

OCLC:

842209185