Strategic reinvention in popular culture : the encore impulse / Richard Pfefferman.

Format:

• Book

Author/Creator:

• Pfefferman, Richard, author.

Language:

English

Subjects (All):

• Creation (Literary, artistic, etc.).
• Originality.

Physical Description:

xiii, 244 pages ; 23 cm

Edition:

First edition.

Place of Publication:

New York, NY : Palgrave Macmillan, 2013.

Summary:

Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications-sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail. Pfefferman analyzes replication attempts across various genres and media using the theory's principles to reveal strategies for identifying and maintaining works with potential for an encore. The book ultimately shows how true strategic reinvention distinguishes itself from mere imitation or mimicry by encompassing its own type of originality by retaining the essence of the original, factoring in the new place and time, presenting itself as authentic, conveying relevant meaning, and tapping into universal themes. For anyone interested in what constitutes an innovative work, these are more than just replication techniques. They are tools for illuminating the core of the creative process itself. Book jacket.

Contents:

• Part I Encore Worthiness: Identifying the Cherished Essence of the Original
• 1 The Elusive Original 7
• 2 Unlocking the Encore Potential 21
• Part II Encore Vitality: Factoring in the New Place and Time
• 3 Cultural Fit 47
• 4 History May Not Repeat Itself 69
• Part III Encore Spirit: Presenting as Authentic
• 5 Something's Not Right 81
• Part IV Encore Punch: Conveying Relevant Meaning
• 6 Fulfilling the Encore Promise 97
• 7 All in the Family 113
• Part V Encore Endurance: Tapping into Universal Themes and Classic Schemes
• 8 Archetypal Appeal 129
• 9 The Shell Game 147.

Notes:

Includes bibliographical references and index.

ISBN:

• 1137373180
• 9781137373182

OCLC:

857967070