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Social networks and popular understanding of science and health : sharing disparities / Brian G. Southwell.
Van Pelt Library R859.7.S63 S68 2013
By Request
- Format:
- Book
- Author/Creator:
- Southwell, Brian G. (Brian Glen), 1974- author.
- Language:
- English
- Subjects (All):
- Social media in medicine.
- Medical informatics.
- Social Media.
- Health Education.
- Consumer Health Information.
- Healthcare Disparities.
- Medical Subjects:
- Social Media.
- Health Education.
- Consumer Health Information.
- Healthcare Disparities.
- Physical Description:
- vii, 137 pages : illustrations ; 23 cm
- Place of Publication:
- Baltimore, MD : Johns Hopkins University Press ; Research Triangle Park, NC : RTI Press, 2013.
- Summary:
- Utilization of social media for teaching people about science and health in the 21st century may seem like an obvious strategy. However, systematic reliance on social networks to spread information may be a recipe for inequity. An increasing body of research suggests that some people are much less likely than others to share information in a peer-to-peer environment. This book explores why these information-sharing patterns persist, why they matter to society, and what, if anything, can be done to address these tendencies.
- Contents:
- Chapter 1 Introduction 1
- Discussion Goals 3
- How This Book Is Structured 4
- Acknowledging Disparities in Information Sharing 5
- Chapter 2 Evidence of Inequality in Information Sharing 7
- Conversation Gaps 8
- Interpersonal Interaction: Everyday Occurrence and a Marketing Tool 10
- Social Science Observation of Information Diffusion: A Tendency Toward Disparities 12
- Differences Versus Disparities 13
- Summary 15
- Chapter 3 A Catalogue of Information-Sharing Behaviors 17
- Social Networks and Relevant Principles 17
- Conversation (or Talk) 22
- Forwarding 24
- Overt Endorsement 25
- Commentary and Cooptation 26
- Referral 27
- Theoretical Comparison of Information-Sharing Behaviors 27
- Summary 29
- Chapter 4 Who One Is Matters: Individual-Level Factors That Affect Sharing 31
- Socioeconomic Status 33
- Education 34
- Perceived Topical Relevance 36
- Perceived Understanding 37
- Personality 39
- Communication Apprehension and Shyness 40
- Sensation Seeking 41
- The Limits of Individual Differences 44
- Chapter 5 Where One Is Matters: Community-Level Factors That Affect Sharing 47
- The Effects of Network Characteristics 49
- Social Capital, Social Cohesion, and Available Community Ties 51
- Why Community Ties Should Affect Information Sharing 54
- Community Endurance and Residential Stability 56
- Community Ties, Stability, and Peer Referral for Mammography: An Empirical Example 56
- Relationship History 57
- Cultural Differences 59
- The Need for Contextual Understanding 62
- Chapter 6 What Information Matters: Content-Level Factors That Affect Sharing 63
- Does Rhetorical Structure Matter? 68
- Is There a Role for Emotional Response? 70
- Can Messages Boost Confidence in Talking With Others? 72
- Incentive Offers for Peer Referral 74
- The Case for Message-Level Differences 75
- Chapter 7 The Consequences of Information Sharing 77
- Knowledge Gain 79
- Cognitive Salience 81
- Social Norm Awareness 85
- Conferral of Argument Resistance 88
- The Consequences of Social Network Interaction 89
- Chapter 8 Remedies and Realism 93
- Why Are Information-Sharing Disparities Problematic? 93
- How Can Disparities Be Remedied? 96
- Boost Collective Confidence 97
- Meet People Where They Are 98
- Build Community Connection Infrastructure 99
- Acknowledging Disparities While Moving Forward 103.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781421413242
- 1421413248
- OCLC:
- 858601666
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