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Keeping up the Kardashian brand : celebrity, materialism, and sexuality / Amanda Scheiner McClain.
Van Pelt Library PN1992.77.K445 M33 2013
By Request
- Format:
- Book
- Author/Creator:
- McClain, Amanda Scheiner, 1979-
- Language:
- English
- Subjects (All):
- Keeping up with the Kardashians (Television program).
- Fame--Social aspects--United States--History--21st century.
- Fame.
- Television personalities--United States.
- Television personalities.
- Popular culture--Social aspects.
- Popular culture.
- Social media--Economic aspects.
- Branding (Marketing).
- Fame--Social aspects.
- History.
- United States.
- Celebrities--United States.
- Celebrities.
- Branding (Marketing)--United States.
- Social media--Economic aspects--United States.
- Social media.
- Popular culture--Social aspects--United States.
- Physical Description:
- v, 149 pages ; 24 cm
- Place of Publication:
- Lanham : Lexington Books, 2013.
- Summary:
- The Kardashian family is a contemporary, cultural touchstone recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness." Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their, hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture, societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public versus private sphere themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just "being themselves," the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profit. Book jacket.
- Contents:
- The family and the business
- Family, gender, and transgressions
- Celebrity, beauty, and sexuality
- Social media
- Journalistic interpretation of the Kardashians
- Conclusion.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780739177150
- 073917715X
- OCLC:
- 847763640
- Publisher Number:
- 99955793672
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