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The Relationship of advertising expenditures to sales : an anthology of classic articles / edited by Avijit Ghosh, C. Samuel Craig.
LIBRA HF5811 .R45 1986
Available from offsite location
- Format:
- Book
- Series:
- History of advertising
- History of advertising.
- Language:
- English
- Subjects (All):
- Advertising--Costs.
- Advertising.
- Sales.
- Physical Description:
- 1 volume (various pagings) : illustrations ; 24 cm.
- Place of Publication:
- New York : Garland Pub., 1986.
- Notes:
- Includes bibliographies.
- ISBN:
- 0824067649
- OCLC:
- 12556342
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