1 option
The trojan horse : the growth of commercial sponsorship / by Deborah Philips and Garry Whannel.
Lippincott Library HD59.6.G7 W43 2013
Available
- Format:
- Book
- Author/Creator:
- Philips, Deborah, 1954-
- Language:
- English
- Subjects (All):
- Corporate sponsorship--Great Britain--History.
- Corporate sponsorship.
- Corporate sponsorship--History.
- History.
- Great Britain.
- Physical Description:
- 278 pages ; 25 cm
- Place of Publication:
- New York : Bloomsbury Academic, 2013.
- Contents:
- The moment of 1945 and its legacy
- A culture of consensus: the arts from 1945
- Pay up and play the game: sport and sponsorship
- Neo-liberalism and New Labour: from Thatcher to Blair
- Culture and enterprise: the arts from 1979
- One amazing day... : the Millennium Dome
- Education, education, education
- Safe in their hands: health and the market
- All in it together?
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781472507389
- 147250738X
- OCLC:
- 827528425
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.