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Beacham's marketing reference / edited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
Lippincott Library HF5415 .B379 1986 v.1-2 V.1 V.2
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Handbooks, manuals, etc.
- Marketing.
- Marketing--Terminology.
- Genre:
- Handbooks and manuals.
- Physical Description:
- 2 volumes : illustrations ; 24 cm
- Other Title:
- Marketing reference.
- Place of Publication:
- Washington, DC : Research Pub., [1986]
- Contents:
- v. 1. Account executive-Marketing segmentation.
- v. 2. Marketing audit-Wholesaling.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0933833040
- 0933833059
- 0933833032
- OCLC:
- 14097715
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