Mass media in a changing world : history, industry, controversy / George Rodman.

Format:

Book

Author/Creator:

Rodman, George R., 1948-

Language:

English

Subjects (All):

Mass media.

Physical Description:

xxix, 576 pages : illustrations (chiefly color), color map ; 28 cm + 1 DVD-ROM (sound, color ; 4 3/4 in.)

4 3/4 in.

polychrome

Edition:

Second edition.

Place of Publication:

Boston : McGraw Hill, [2008]

System Details:

digital

optical

text file

Summary:

Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--P. [4] of cover.

Contents:

Part 1. Overview

1. Introduction: Media in a Changing World

Chapter Opener: The Convergence Generation

Media Literacy

Media Criticism

Career Preparation

Critic versus the Practitioner

Media History

Understanding Today's Media Industries

American Dominance of World Media

Cultural Imperialism

Foreign Media in the United States

Reasons for Corporate Media Growth

Patterns of Ownership

Media and Governments around the World

Media and the Audience

Media Controversies

Impact Issues Deal with Media's Influence

Legal issues Deal with Media Law and Regulation

Ethical Issues Deal with the Morality of Media

Interrelationship of Impact, Legal, and Ethical Issues

Milestones in Media History

Close-Up on History: Technology and Change: The Telegraph

Close-Up on Industry: Breaking into a Media Career

Close-Up on Controversy: The Many Meanings of Censorship

Fact File 1.1. Media Conglomerates

2. Media Impact: Understanding Research and Effects

Chapter Opener: Grand Theft Auto Theory and Research

Brief History of Media Research

Early Studies

Studies into the Effects of Television

Marshall McLuhan and Cultural Studies

Current Research

Understanding Today's Media Theory and Research

Social Science Perspectives

Cultural Studies

Media Theory: A Complex Whole

Controversies

Research versus Conventional Wisdom

Limitations of Research

Industry's Response

Milestones in Media Research

Close-Up on History: Seduction of the Innocent: The Effects of Comic Books

Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable

Close-Up on Controversy: Does Pop Culture Make Us Smarter?

Part 2. Print Industries

3. Books: The Durable Medium

Chapter Opener: Da Vinci Decoded

Brief History of Books

Early Forms

Printing Revolution

Book in America

Industrial Revolution

Paperback Books

Conglomeration and Globalization

New Forms of the Book

Understanding Today's Book Publishing Industry

Types of Books

Players

Book Censorship

Blockbuster Syndrome

Milestones in Book Publishing

Close-Up on History: Books and Slavery

Close-Up on Industry: The Harry Potter Phenomenon

Close-Up on Controversy: A Victim of the Blockbuster Syndrome

Fact File 3.1. Top Publishers of U.S. Books

Fact File 3.2. Most Frequently Banned Books

4. Newspapers: Where Journalism Begins

Chapter Opener: Outrunning the Boulder

Brief History of Newspapers

First Newspapers

Newspaper in Early America

Changes in the Concept of News

Making of the Modern Press

Concentration into Chains

Leading the News Process

Changing Publication Patterns

Adapting to New Media

Understanding Today's Newspaper Industry

Owners

Newspapers

Staff

Support Services

Reader

Concentration of Ownership

Lack of Diversity in the Newsroom

Other Controversies

Milestones in U.S. Newspaper History

Close-Up on History: The Yellow Kid

Close-Up on Industry: USA Today Changes the Face of Journalism

Close-Up on Controversy: The Power of the Independent Press

Fact File 4.1. Top U.S. Newspaper Chains, by Daily Circulation

Fact File 4.2. Largest U.S. Newspapers, by Daily Circulation

5. Magazines: The First of the Specialized Media

Chapter Opener: The Birth of Latina

Brief History of Magazines

Magazine Evolution

General Interest Magazines

Mass Circulation Magazines

Decline of General Interest Magazines

Rise of Special Interest Magazines

Global Endeavors

Understanding Today's Magazine Industry

Types of Magazines

Impact of Images

Truth and Accuracy

Editorial Independence

Marketing Schemes

Milestones in Magazine History

Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine

Close-Up on Industry: The Changing Face of Teen Magazines

Close-Up on Controversy: Wal-Mart versus the Lads

Fact File 5.1. Major Types of Consumer Magazines

Fact File 5.2. Top Magazines by Revenue

Fact File 5.3. Top Magazines by Circulation

Fact File 5.4. Top Magazine Corporate Publishers

Fact File 5.5. Where Magazines Are Sold

Fact File 5.6. Top Magazine Covers

Electronic Industries

6. Movies: Magic from the Dream Factory

Chapter Opener: The Monster That Ate the Movie Theater

Brief History of Movies

Early Movie Technology

Trust

Move West

Star System

Global Influence on the Art of Film

Golden Age

Reacting to TV

Global Dimensions

Understanding Today's Movie Industry

Production

Distribution

Exhibition

Effects of Movie Viewing

Censorship

Milestones in Movie History

Close-Up on History: Best American Films

Close-Up on Industry: Just What Does a Producer Do?

Close-up on Controversy: Smoking in the Movies

Fact File 6.1. Top Hollywood Studios

Fact File 6.2. Greatest Screenplays of All Time

Fact File 6.3. All-Time Worldwide Blockbusters

7. Recordings and the Music Industry: Copyright Battles, Format Wars

Chapter Opener: The iPod Revolution

Brief History of Recording

Music in an Oral Culture

Early Recording Technology

Industry Develops

Enter Radio

Stereo and High Fidelity

Rock and Roll

Rap and Hip-Hop

Format Wars Intensify

Understanding Today's Recording Industry

Major Labels: Global Goliaths

Independents: Developing Talent

Royalties and Performance Rights Organizations

Promotion

Distribution and Sales

Audience

Effects

Milestones in Recording History

Close-Up on History: Elvis Lives

Close-Up on Industry: Ani DiFranco and Righteous Babe Records

Close-Up on Controversy: The Shady World of Eminem

Fact File 7.1. Major Music Labels

Fact File 7.2. Top-Selling Albums of All Time

8. Radio: The Hits Keep Coming

Chapter Opener: Satellite Wars

Brief History of Radio

Early Development

First Broadcasters

Rise of the Networks

Early Programming

Golden Age of Radio

Concentration and Fragmentation

Digital Radio

Understanding Today's Radio Industry

Formats

Ratings

Industry Structure

Station Personnel

Effects of Concentration

Homogenized Programming

Shock Radio

Hate Radio

Diversity and Censorship

Milestones in Radio History

Close-Up on History: The War of the Worlds and the Power of Radio

Close-Up on Industry: Has Public Radio Gone Commercial?

Close-Up on Controversy: Howard Stern's Public Parts

Fact File 8.1. Major Radio Legislation

Fact File 8.2. Top Formats by Audience Listening Preference

Fact File 8.3. Largest Radio Group Owners

Fact File 8.4. Radio Station Jobs

9. Television: Reflecting and Affecting Society

Chapter Opener: Humiliation TV

Brief History of Television

Early Technology

Development of Technical Standards

Rise of Network Television

Enter Cable

Emerging Networks

Adapting to New Technologies

Understanding Today's Television Industry

Delivery Systems

Program Providers

Nature of Programming

Parental Advisory Ratings

Excessive Viewing

Milestones in Television History

Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television

Close-Up on Industry: Gays on TV

Close-Up on Controversy: Wrestling, Kids, and Televised Sports

Fact File 9.1. Classic Prime-Time Programs

Notes:

Includes bibliographical references (pages 527-538) and index.

ISBN:

9780073511900

0073511900

9780073342993

0073342998

9780073345291

0073345296

OCLC:

76829058

Online:

Publisher description