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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
Annenberg Library - Reference P94 .J34 1992
Available
- Format:
- Book
- Author/Creator:
- Jamieson, Kathleen Hall.
- Language:
- English
- Subjects (All):
- Mass media--Influence.
- Mass media.
- Mass media--Audiences.
- Mass media--United States.
- United States.
- Physical Description:
- xvi, 304 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Belmont, Calif. : Wadsworth Pub., [1992]
- Contents:
- The mass media: an introduction
- What is news?
- News as persuasion
- Influencing the news media
- Ratings and revenues: the audience in mass media social systems
- What is advertising?
- Persuasion through advertising
- Influencing advertisers
- How to influence the media
- Political versus product campaigns
- News and advertising in the political campaign.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Jamieson, Kathleen Hall. Interplay of influence.
- ISBN:
- 0534141064
- 9780534141066
- OCLC:
- 23462069
- Online:
- Inhaltsverzeichnis
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