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Co-created Effective, Agile, and Trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013, Proceedings / edited by Jonna Järveläinen, Hongxiu Li, Anne-Marie Tuikka, Tiina Kuusela.

SpringerLink Books Computer Science (2011-2024) Available online

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Format:
Book
Contributor:
Järveläinen, Jonna, editor.
Li, Hongxiu, editor.
Tuikka, Anne-Marie, editor.
Kuusela, Tiina, editor.
SpringerLink (Online service)
Series:
Computer Science (Springer-11645)
Lecture notes in business information processing 1865-1348 ; 155.
Lecture Notes in Business Information Processing, 1865-1348 ; 155
Language:
English
Subjects (All):
Electronic commerce.
Information technology.
Business--Data processing.
Business.
Application software.
e-Commerce/e-business.
IT in Business.
Information Systems Applications (incl. Internet).
Local Subjects:
e-Commerce/e-business.
IT in Business.
Information Systems Applications (incl. Internet).
Physical Description:
1 online resource (XVIII, 163 pages) : 30 illustrations.
Edition:
First edition 2013.
Contained In:
Springer eBooks
Place of Publication:
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
System Details:
text file PDF
Summary:
This book constitutes the refereed proceedings of the 15th International Conference on Electronic Commerce, ICEC 2013, held in Turku, Finland, in August 2013. The theme of ICEC 2013 was "effective, agile, and trusted e-services co-creation" and reflects the alignment between computerized, formalized business procedures with the need to flexibly adapt and innovate businesses on the spot according to changing customer needs and requirements. The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Contents:
Part: Online Advertisements and Referential Systems
Forecasting Online Advertising Campaigns in the Wild
Ranking for the Top: A Misconception of Search Engine Advertisers
Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad
Part: Recommender Systems and Pricing
The Matthew Effect in Online Review Helpfulness
Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features
Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops
Part: Social Media
Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach
Understanding Individuals' Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China
A Social Referral Mechanism on e-Marketplace
Part: Mobile Services
Mobile Credit Payment - Innovation for Leadership in E-Commerce
Fool's Gold? Developer Dilemmas in a Closed Mobile Application Market Platform
Part: Business Models
Collaborative Business Model Innovation Process for Networked Services
Part: Societal Implications
Digital Inequality on Global Online Knowledge Exchange Platforms.
Other Format:
Printed edition:
ISBN:
978-3-642-39808-7
9783642398087
Access Restriction:
Restricted for use by site license.

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