Advertising management : MKTG 755.

Format:

Book

Contributor:

Niedermier, Keith.

Belch, George E. (George Edward), 1951-

Wharton School. Department of Marketing.

Anne and Joseph Trachtman Memorial Book Fund.

Language:

English

Subjects (All):

Advertising--Management.

Advertising.

Advertising--Management--Case studies.

Advertising--United States--Management.

Advertising--United States--Management--Case studies.

Management.

United States.

Genre:

Case studies.

Physical Description:

1 volume (unpaged) : color illustrations ; 28 cm

Other Title:

MKTG 755

Marketing 755

Place of Publication:

[Place of publication not identified] : McGraw-Hill Create, [2013]

Notes:

Title from cover.

Selected chapters of George E. and Michael A. Belch's book Advertising and promotion: an integrated marketing communications perspective (9th ed.) compiled for Marketing 755, offered through the University of Pennsylvania's Wharton School, Dept. of Marketing. Course instructor: Keith Niedermier.

Local Notes:

Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.

Related Work:

Belch, George E. (George Edward), 1951- Advertising and promotion. 9th ed.

ISBN:

9781121954496

1121954499

OCLC:

857716866