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Transit marketing : successes and failures / Richard L. Oranm.
Lippincott Library HE4456 .O77 1987
Available
- Format:
- Book
- Author/Creator:
- Oram, Richard L.
- Series:
- Synthesis of transit practice 0732-1856 ; 12.
- Synthesis of transit practice. 0732-1856 ; 12
- Language:
- English
- Subjects (All):
- Local transit--United States--Marketing.
- Local transit.
- Transportation--United States--Marketing.
- Transportation.
- Marketing.
- United States.
- Physical Description:
- 26 pages : illustrations, form ; 29 cm.
- Place of Publication:
- Washington, D.C. : Transportation Research Board, National Research Council, 1987.
- Notes:
- At head of title: National Cooperative Transit Research & Development Program.
- "Research sponsored by the Urban Mass Transportation Administration of the U.S. Department of Transportation."
- "September 1987."
- Includes bibliographical references.
- ISBN:
- 0309044103
- OCLC:
- 17394004
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