The victory lab : the secret science of winning campaigns / Sasha Issenberg.

Format:

Book

Author/Creator:

Issenberg, Sasha.

Language:

English

Subjects (All):

Internet in political campaigns--United States.

Internet in political campaigns.

Political campaigns--United States.

Political campaigns.

Psychological aspects.

Political campaigns--Technological innovations.

United States.

Political campaigns--Technological innovations--United States.

Political campaigns--United States--Psychological aspects.

Physical Description:

357 pages ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Crown, [2012]

Summary:

A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it happen in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the twenty-first century. The Victory Lab follows the academics and maverick operatives rocking the war room and reengineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting-edge persuasion experiments, innovative ways to mobilize voters, and statistical models predicting the behavior of every voter in the country--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting these techniques to use with surprising skill and alacrity.

Contents:

Blinded by political science

A game of margins

The New Haven experiments

The two percent solution

"You mean you don't do this in politics?"

Geeks versus the gurus

When shame pays a house call

Showdown at the oasis

Models and the matrix

The soul of a new machine.

Notes:

Includes bibliographical references (pages [329]-344) and index.

ISBN:

9780307954794

030795479X

9780307954817

0307954811

OCLC:

797975287

Publisher Number:

7649147