1 option
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
Annenberg Library - Reference BF637.P4 P39 2013
Available
- Format:
- Book
- Author/Creator:
- Perloff, Richard M., author.
- Series:
- Routledge communication series
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Mass media--Psychological aspects.
- Mass media.
- Attitude change.
- Physical Description:
- xxiv, 541 pages ; 24 cm.
- Edition:
- Fifth edition.
- Place of Publication:
- New York : Routledge, 2014.
- Contents:
- Introduction to persuasion
- Historical and ethical foundations
- Attitudes : definition and structure
- The power of our passions : theory and research on strong attitudes
- Attitudes : functions and consequences
- Attitude measurement
- Processing persuasive communications
- Who says it : source factors in persuasion
- Fundamentals of the message
- Emotional message appeals : fear and guilt
- Cognitive dissonance theory
- Interpersonal persuasion
- Advertising, marketing, and persuasion
- Health communication campaigns.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 9780415507417
- 0415507413
- 9780415507424
- 0415507421
- 9780203114858
- 020311485X
- OCLC:
- 778425866
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.