1 option
The design of business : why design thinking is the next competitive advantage / Roger Martin.
LIBRA HD53 .M3644 2009
Available from offsite location
- Format:
- Book
- Author/Creator:
- Martin, Roger L.
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Lateral thinking.
- Creative thinking.
- Knowledge management.
- Management.
- Physical Description:
- xiii, 191 pages : illustrations ; 22 cm
- Place of Publication:
- Boston, Mass. : Harvard Business Press, [2009]
- Contents:
- The knowledge funnel : how discovery takes shape
- The reliability bias : why advancing knowledge is so hard
- Design thinking : how thinking like a designer can create sustainable advantage
- Transforming the corporation : the design of Procter & Gamble
- The balancing act : how design-thinking organizations embrace reliability and validity
- World-class explorers : leading the design-thinking organization
- Getting personal : developing yourself as a design thinker.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 1422177807
- 9781422177808
- OCLC:
- 317453357
- Publisher Number:
- 99954773625
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.