Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson, American University.

Format:

Book

Contributor:

Thurber, James A., 1943-

Series:

Transforming American politics

Language:

English

Subjects (All):

Political campaigns--United States.

Political campaigns.

United States.

Campaign management--United States.

Campaign management.

Physical Description:

xii, 340 pages : illustrations ; 23 cm.

Edition:

Fourth edition.

Place of Publication:

Boulder, CO : Westview Press, [2014]

Summary:

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Book jacket.

Contents:

1 Understanding the Dynamics and the Transformation of American Government / James A. Thurber Thurber, James A. 1

2 Creating a Winning Campaign Strategy / David Winston Winston, David 23

3 The Use of Survey Research in Campaigns / Glen Bolger Bolger, Glen 47

4 Money, Politics, and Policy: Campaign Finance Before and After Citizens United / R. Sam Garrett Garrett, R. Sam 77

5 Fundraising Strategies in the 2012 Presidential Campaign / Anthony Corrado Corrado, Anthony 101

6 Differences of Degree: Issue Agendas in a Polarized Media Environment / Danny Hayes Hayes, Danny 123

7 How the Media Covered the 2012 Election: The Role of Earned Media / Dotty Lynch Lynch, Dotty 145

8 Dimensions of Campaigns in the Age of Digital Networks / Alan Rosenblatt Rosenblatt, Alan 175

9 The Ground Game: Fieldwork in Political Campaigns / Alicia Kolar Prevost Prevost, Alicia Kolar 197

10 The Evolution of Microtargeting / Robert Blaemire Blaemire, Robert 217

11 Voter Turnout in the 2012 Election / Pamela Bachilla Bachilla, Pamela, Jan Leighley Leighley, Jan, Jonathan Nagler Nagler, Jonathan 237

12 Election Law Is the New Rock 'n' Roll / Chris Sautter Sautter, Chris 263

13 Republican Strategies and Tactics in the 2012 Primary and General Elections / David A. Dulio Dulio, David A., John S. Klemanski Klemanski, John S. 283

14 Campaigns Matter / Candice J. Nelson Nelson, Candice J. 315.

Notes:

Includes bibliographical references and index.

ISBN:

9780813348353

0813348358

OCLC:

840937599