Marketing library and information services -- II : a global outlook / edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo.

Format:

Book

Contributor:

Gupta, Dinesh K., editor.

Koontz, Christie, editor.

Massisimo, Angels, editor.

Series:

IFLA publications ; 159.

IFLA publications

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Information services--Marketing.

Information services.

Physical Description:

423 pages : illustrations; 24 cm.

Other Title:

Marketing library and information services -- 2

Marketing library and information services -- two

Place of Publication:

Berlin ; Boston : De Gruyter Saur, 2013.

Contents:

Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain)

Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK)

Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia)

Branding libraries : the challenges and opportunities / Jennifer Rowley (UK)

Excellence in marketing : 2002-2012 / Christie Koontz (USA)

Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA)

Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany)

Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore)

Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia)

Building community and fostering connection in a canadian

Academic library through a buttons campaign / Nancy Collins (Canada)

Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA)

Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK)

From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA)

Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria)

Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France)

Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany)

Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan)

Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil)

Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil)

Being a library and being visible in the community today / Verena Tibljas (Croatia)

Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China)

Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal)

Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal)

E-marketing for libraries / Viviana Fernández Marcial (Spain)

Digital marketing tools applied to the ie library / A. Marcos Blázquez and J. C. Marcos Recio (Spain)

Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA)

Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil)

Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India)

Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India)

Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France).

Notes:

Includes bibliographical references and index.

ISBN:

9783110280869

3110280868

OCLC:

853313544