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Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn.
- Format:
- Book
- Author/Creator:
- Hoskins, Colin.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Mass media--Economic aspects.
- Mass media.
- Physical Description:
- 1 online resource (356 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2004]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- In 'Media Economics' the authors discuss the marketplace realities of the media industry, including the process of convergence and consolidation that has been a hallmark for some time. The text is concept driven, to offer a lasting utility as technologies, structures and revenues change.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781452233109
- Access Restriction:
- Restricted for use by site license.
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