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Public relations online : lasting concepts for changing media / Tom Kelleher.
- Format:
- Book
- Author/Creator:
- Kelleher, Tom (Tom A.)
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Public relations--Data processing.
- Public relations.
- Public relations--Computer network resources.
- Computer network resources.
- Physical Description:
- 1 online resource (xv, 161 pages)
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2007]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781452225876
- Access Restriction:
- Restricted for use by site license.
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