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Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
- Format:
- Book
- Author/Creator:
- Drozdenko, Ronald G.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Database marketing.
- Electronic commerce.
- Physical Description:
- 1 online resource (xxii, 398 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2002]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781452231167
- Access Restriction:
- Restricted for use by site license.
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