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European business and marketing / edited by Phil Harris and Frank McDonald.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Marketing--European Union countries.
- Marketing.
- Commerce.
- European Union countries--Commerce.
- European Union countries.
- Physical Description:
- 1 online resource (xxxii, 302 pages) : illustrations
- Edition:
- Second edition.
- Place of Publication:
- London : SAGE, 2004.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
- Notes:
- Part of the SAGE Knowledge collection.
- Previous edition: Paul Chapman, c1994.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781446219782
- Access Restriction:
- Restricted for use by site license.
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