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Key concepts in marketing / Jim Blythe.
- Format:
- Book
- Author/Creator:
- Blythe, Jim.
- Series:
- Sage knowledge.
- SAGE key concepts
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (ix, 219 pages).
- Place of Publication:
- Los Angeles, Calif. ; London : SAGE, 2009.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This volume introduces and examines the key issues, methods models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary broader discussion, examples and illustrations and key literature and further reading.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781446221617
- Access Restriction:
- Restricted for use by site license.
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