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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
- Format:
- Book
- Author/Creator:
- Baron, Steve (J. Steve)
- Series:
- Sage knowledge.
- Advanced marketing series
- Language:
- English
- Subjects (All):
- Relationship marketing.
- Customer relations.
- Physical Description:
- 1 online resource (viii, 202 pages) : illustrations.
- Place of Publication:
- Los Angeles [Calif.] ; London : SAGE, 2010.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781446251096
- Access Restriction:
- Restricted for use by site license.
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