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Marketing strategy / edited by John Cadogan.
- Format:
- Book
- Series:
- Sage knowledge.
- SAGE library of marketing
- SAGE library in marketing
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing--Planning.
- Strategic planning.
- Physical Description:
- 1 online resource (6 volume) : illustrations.
- Place of Publication:
- London : SAGE, 2009.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references.
- Other Format:
- Print version
- ISBN:
- 9781446262443
- Access Restriction:
- Restricted for use by site license.
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