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The SAGE handbook of social marketing / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Social marketing.
- Physical Description:
- 1 online resource (xxvi, 442 pages) : illustrations
- Other Title:
- Social marketing
- Place of Publication:
- Thousand Oaks, Calif. : SAGE, 2011.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781446201008
- Access Restriction:
- Restricted for use by site license.
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