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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 1 online resource (548 pages) : illustrations (some color
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [1999]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781452231440
- Access Restriction:
- Restricted for use by site license.
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