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How to use advertising to build strong brands / edited by John Philip Jones.
- Format:
- Book
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Advertising--Brand name products.
- Advertising.
- Brand name products.
- Physical Description:
- 1 online resource (394 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [1999]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781452231396
- Access Restriction:
- Restricted for use by site license.
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