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Brand management / edited by Francesca Dall'Olmo Riley.
- Format:
- Book
- Series:
- Sage knowledge.
- SAGE library of marketing
- SAGE library in marketing
- Language:
- English
- Subjects (All):
- Brand name products--Management.
- Brand name products.
- Branding (Marketing).
- Physical Description:
- 1 online resource (4 volume) : illustrations.
- Place of Publication:
- Los Angeles, [Calif.] ; London : SAGE, 2010.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references.
- Other Format:
- Print version
- ISBN:
- 9781446260890
- Access Restriction:
- Restricted for use by site license.
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