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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
- Format:
- Book
- Author/Creator:
- Sarin, Sharad.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Brand name products--Management.
- Brand name products.
- Product management.
- Branding (Marketing)--India.
- Brand name products--Management--India.
- Product management--India.
- Physical Description:
- 1 online resource (xix, 262 pages) : illustrations
- Place of Publication:
- Delhi ; London : SAGE, 2010.
- Summary:
- This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version :
- ISBN:
- 9781446270271 (ebook) :
- OCLC:
- 702645429
- Access Restriction:
- Restricted for use by site license.
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