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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook.
- Format:
- Book
- Author/Creator:
- Levy, Sidney J., 1921-
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Marketing--United States.
- Marketing.
- United States.
- Advertising--United States.
- Advertising.
- Consumer behavior--United States.
- Consumer behavior.
- Physical Description:
- 1 online resource (xvii, 590 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [1999]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781452231372
- Access Restriction:
- Restricted for use by site license.
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