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Consumer behavior II : the meaning of consumption / edited by Margaret K. Hogg.

SAGE Knowledge A-Z (All Titles) Available online

SAGE Knowledge A-Z (All Titles)
Format:
Book
Contributor:
Hogg, Margaret K.
Series:
Sage knowledge.
Sage library in business and management
SAGE library in business and management
Language:
English
Subjects (All):
Consumer behavior.
Physical Description:
1 online resource (3 volume) : illustrations.
Place of Publication:
London : SAGE, 2006.
System Details:
Mode of access: World Wide Web.
text file
Summary:
Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Contents:
v. 4. Advertising and consumption
volume 5. Possessions, brands and the self
volume 6. (Sub)cultures of consumption.
Notes:
Part of the SAGE Knowledge collection.
Volume numbering continues from Consumer behavior I.
Description based on print version record.
Includes bibliographical references.
Contains:
Advertising and consumption.
Possessions, brands and the self.
(Sub)cultures of consumption.
Other Format:
Print version
ISBN:
9781446261118
Access Restriction:
Restricted for use by site license.

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