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Knowledge-based marketing : the 21st century competitive edge / Ian Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, Ian.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Knowledge management.
- Physical Description:
- 1 online resource (xi, 274 pages) : illustrations
- Place of Publication:
- London : SAGE, 2004.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781446211311
- Access Restriction:
- Restricted for use by site license.
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