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Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.
- Format:
- Book
- Author/Creator:
- Heath, Robert L. (Robert Lawrence), 1941-
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Public relations.
- Physical Description:
- 1 online resource (xix, 539 pages) : illustrations
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2006]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781452233055
- Access Restriction:
- Restricted for use by site license.
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