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Communication planning : an integrated approach / Sherry Devereaux Ferguson.
- Format:
- Book
- Author/Creator:
- Ferguson, Sherry Devereaux.
- Series:
- Sage knowledge.
- Sage series in public relations ; v. 1.
- Sage series in public relations ; v. 1
- Language:
- English
- Subjects (All):
- Communication planning.
- Physical Description:
- 1 online resource (xiv, 262 pages) : illustrations.
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [1999]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781452233352
- Access Restriction:
- Restricted for use by site license.
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