1 option
Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
- Format:
- Book
- Author/Creator:
- Jones, John Philip.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 1 online resource (xvii, 310 pages)
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [2004]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781452204611
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.