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Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds.
- Format:
- Book
- Author/Creator:
- French, Jeff.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Social marketing--Case studies.
- Social marketing.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource (vi, 270 pages) : illustrations
- Place of Publication:
- Los Angeles, [Calif.] ; London : SAGE, 2011.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781446250877
- Access Restriction:
- Restricted for use by site license.
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