1 option
Audience analysis / Denis McQuail.
- Format:
- Book
- Author/Creator:
- McQuail, Denis.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Mass media--Audiences.
- Mass media.
- Physical Description:
- 1 online resource (x, 166 pages)
- Place of Publication:
- Thousand Oaks, Calif. ; London : SAGE, [1997]
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on print version record.
- Other Format:
- Print version
- ISBN:
- 9781452233406
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.