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Writing marketing : literary lessons from academic authorities / Stephen Brown.
- Format:
- Book
- Author/Creator:
- Brown, Stephen, 1955 March 23-
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Business writing.
- Marketing.
- Physical Description:
- 1 online resource (265 pages)
- Place of Publication:
- London : SAGE, 2005.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
- Notes:
- Part of the SAGE Knowledge collection.
- Description based on print version record.
- Includes bibliographical references and index.
- Other Format:
- Print version
- ISBN:
- 9781446211823
- Access Restriction:
- Restricted for use by site license.
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