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The health professional's marketing handbook : the 197 all-time best strategies and tactics from the Practice builder, the award-winning marketing think tank and newsletter for health professionals / Alan L. Berstein, with Donna Freiermuth.

Levy Dental Medicine Library - Stacks R728 .B444 1988
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Format:
Book
Author/Creator:
Bernstein, Alan L.
Contributor:
Freiermuth, Donna P.
Language:
English
Subjects (All):
Medicine--Practice--Miscellanea.
Medicine.
Medical care--Marketing--Miscellanea.
Medical care.
Marketing of Health Services--methods.
Practice Management, Medical--economics.
Medical care--Marketing.
Miscellanea.
Medicine--Practice.
United States.
Medical Subjects:
Marketing of Health Services--methods.
Practice Management, Medical--economics.
United States.
Physical Description:
xiv, 262 pages : illustrations ; 23 cm
Place of Publication:
Chicago : Year Book Medical Publishers, [1988]
Notes:
Includes bibliographies and index.
ISBN:
0815107226
OCLC:
17199997

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