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Marketing to the affluent / Thomas J. Stanley.
Lippincott Library HF5415.3 .S73 1988
Available
- Format:
- Book
- Author/Creator:
- Stanley, Thomas J.
- Language:
- English
- Subjects (All):
- Affluent consumers--United States.
- Affluent consumers.
- Marketing--United States.
- Marketing.
- United States.
- Physical Description:
- xii, 324 pages ; 24 cm
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1988]
- Summary:
- Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.
- Notes:
- Includes index.
- ISBN:
- 1556231059 :
- OCLC:
- 17551384
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