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Political marketing : strategic 'campaign culture' / edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg.
Van Pelt Library JF2112.C3 P654 2013
Available
- Format:
- Book
- Series:
- Routledge research in political communication ; 10.
- Routledge research in political communication ; 10
- Language:
- English
- Subjects (All):
- Campaign management.
- Political campaigns.
- Marketing--Political aspects.
- Marketing.
- Physical Description:
- xiii, 325 pages : illustrations ; 24 cm.
- Place of Publication:
- New York, NY : Routledge, 2013.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780415844567
- 0415844568
- OCLC:
- 824531005
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