Olympic tourism / Mike Weed.

Format:

Book

Author/Creator:

Weed, Mike.

Contributor:

EBSCOhost.

Language:

English

Subjects (All):

Olympics--Economic aspects.

Olympics.

Olympics--Social aspects.

Sports and tourism.

Hosting of sporting events--Management.

Hosting of sporting events.

Hosting of sporting events--Economic aspects.

Management.

Physical Description:

1 online resource (xix, 236 pages) : illustrations

Edition:

First edition.

Place of Publication:

Oxford ; Burlington, MA : Butterworth-Heinemann, 2008.

System Details:

text file

Summary:

Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. Since the Sydney Games in 2000, successive Olympic hosts have shown an increasing interest in the issues surrounding the organisation, management and analysis of mega-event sport tourism. This text addresses these issues and using detailed case analysis of previous and future games, discusses how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with: An exploration of the relationship between sport, tourism and the Olympic Games, A guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves. An examination of the detail of Olympic tourism flows before, during and after the Games, Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits, The tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century.

The World Tourism Organisation and International Olympic Committee hosted a major international conference on sport and tourism in Barcelona, Spain (February 2001). This conference represented a defining moment in the growing recognition of the relationship between sport and tourism, and specifically in the recognition of the role the Olympic Games can play in tourism generation. The conference represented official recognition of the tourism potential of sport and the Olympic Games by these leading international organisations.

Contents:

Sport, tourism and the Olympic Games

Who are Olympic tourists?

The detail of Olympic tourism

Leveraging Olympic tourism

Planning for Olympic tourism

The winter Olympic games

The games of the XXVII Olympiad in Sydney (2000)

The games of the XXVIII Olympiad in Athens (2004)

The games of the XXIX Olympiad in Beijing (2008)

The games of the XXX Olympiad in London (2012).

Notes:

Description based on print version record.

Includes bibliographical references (pages 211-225) and index.

Electronic reproduction. Ipswich, MA Available via World Wide Web.

ISBN:

0080554598

9780080554594

Publisher Number:

99954201769

Access Restriction:

Restricted for use by site license.